A highly experienced President and General Manager specializing in Luxury Product Development & Marketing. Holder of over 50 patents for consumer products, driving category growth and market share for global brands, Adam is a global expert in brand strategy and growth. He possesses exceptional Project & Team Leadership skills with a comprehensive background in sales and marketing management, expertise in product development, brand growth and engineering processes.

Over the past decade Adam has helped lead the introduction of some of the world's most prestigious luxury golf brands from Japan into the United States, which include XXIO, Honma, Majesty and Maruman. Under Sheldon's leadership, these brands experienced exponential growth through the internal and external alignment of brand, products and product development, sales and marketing strategies.